Retail Consumer Behavior Analysis - Part 3
I think this will be the final part of this analysis. I will be going to do some verifications on review ratings and its effect on purchases.
Ian Ng
1/23/20261 min read
This will be the final part of the consumer behavior analysis.
Business Problem: Do customers who give out higher review ratings tend to have higher purchases and spending?
Now let's check if review ratings do result in more purchases and higher spending.
Kaggle link here: https://www.kaggle.com/code/yanrongng/promotions-discounts-and-consumer-behavior