Retail Consumer Behavior Analysis - Part 2

This is the continuation from the previous analysis. Now we ask which product categories drive revenue and repeat purchase behavior?

DATA

Ian Ng

1/21/20261 min read

a man riding a skateboard down the side of a ramp
a man riding a skateboard down the side of a ramp

This will be a short update, and more analysis will be available for this dataset as soon as it's available.

Business Problem:

Now, part 2 of the data analysis answers: which product categories drive revenue and repeat purchase behavior?

We will now move to handling analysis among product categories. Search for 'part 2' with ctrl + f.

Kaggle link here: https://www.kaggle.com/code/yanrongng/promotions-discounts-and-consumer-behavior

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